Don’t Attack Your Customers’ Castle, Get an Invitation to Go Inside
Today’s consumers are a wary bunch. After all, they’ve been through a lot. And approximately zero percent of customers are sitting quietly, secretly hoping for more brand-created content to be thrust upon them.
To win with content in today’s world, you have to fundamentally realign your thinking and your expectations. Instead of assuming your content will succeed, and trying to avoid mistakes that would cause failure, you now must assume your content will fail, and make CERTAIN you pass the three tests required for content lift-off.
These tests are called the “Three Drawbridges of Content Success.” Your customers constantly have their hands on the levers, deciding when and whether to drop the bridges and let you in to their hearts, minds, and wallets.
This fast-paced and funny presentation will entertain you, inspire you, and scare you. Before this session ends, you’ll be scheduling a team meeting to rework your content marketing strategic plan!
Audiences Will:
- Learn how the pandemic changed B2B and B2C customer expectations and desires
- Discover why content and communications success isn’t found inside a technology platform
- Understand how “radical relevance” offers the key to customer hearts and minds
- Learn about the 3 Drawbridges of radical relevancy that will increase sales
- Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
- Available as webinar or virtual summit
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We run a speakers bureau and work with hundreds of first rate speakers, and our experience working the Jay re-set the bar. As our opening keynote, Jay set the tone for a robust lineup of speakers for the next 3 days. His fast paced delivery and many, relevant, actionable and timely takeaways had the ‘chat’ on our platform on fire! As our event host, Jay added a level of polish and professionalism that truly took our event to the next level.
We run a speakers bureau and work with hundreds of first rate speakers, and our experience working the Jay re-set the bar. As our opening keynote, Jay set the tone for a robust lineup of speakers for the next 3 days. His fast paced delivery and many, relevant, actionable and timely takeaways had the ‘chat’ on our platform on fire! As our event host, Jay added a level of polish and professionalism that truly took our event to the next level.
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Jay’s on-stage delivery and customization for our audience was the most impressive speaker experience I have ever had.
Jay’s on-stage delivery and customization for our audience was the most impressive speaker experience I have ever had.
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Jay is an amazing speaker. He did an AWESOME job!
Jay is an amazing speaker. He did an AWESOME job!
These companies love working with Jay
