Youtility for Real Estate
Co-written with digital marketing expert Erica Campbell Byrum from Homes.com and from ForRent.com, Youtility for Real Estate: Why Smart Real Estate Professionals are Helping not Selling takes the core premise of Youtility – making your marketing so useful, people would pay for it – and shows how it works for the real estate business.
Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization.
Available now on Kindle, Nook, and Google Play. Published by Portfolio | Penguin in November, 2014.