Talk Triggers

Talk Triggers


Turn Your Customers Into Volunteer Marketers
Word of mouth is responsible for as much as 50% of all purchases, yet almost nobody has an actual plan to generate it.
In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?
Same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers...for free.
With hilarious and poignant storytelling, Jay teaches the 4 things that must be true for a differentiator to be a Talk Trigger; the 5 types of word-of-mouth generating Talk Triggers; and the 6-step process for creating Talk Triggers in any organization.
This powerful presentation creates real change among attendees, helping them to vastly improve their marketing, and customer acquisition approach.
Talk Triggers is a visceral, memorable program, and Jay has delivered it worldwide to B2B, B2C, government, small business, and corporate audiences.

Jay also often conducts follow-up workshops/Webinars for event attendees, signs copies of his books, and hands out free checklists of the key principles of the Talk Triggers presentation.

Jay will customize the presentation for your audience, including examples of people SITTING IN THE ROOM.

Are your customers just giving you money, or are they using their own social capital to build your brand? That’s what it takes to outflank your competition, and Jay teaches precisely how to do it.

Program Options

  • 15-minute “burst” session

  • 30 minutes

  • 45 minutes

  • 60 minutes

  • 90 minutes (75 + 15 minutes Q&A)

  • 2 or 3-hour workshop

  • Webinar

  • Books and book signings

  • Talk Triggers tips handouts

  • Follow-up Q&A with attendees via group conference call

  • Welcome video for attendees

  • Other options possible, ask Jay’s team!

Check availability and options for bringing Talk Triggers to your event.

See Jay's other programs: Hug Your Haters, and Youtility.