To succeed in the speaking industry, you’ve got to be good at speaking, sure. But you also need to have a knack for branding. Owning your intellectual property is a huge part of success for speakers and nobody knows or does this better than Hall of Fame keynote speaker, Sally Hogshead. She’s a thought leader, dynamic speaker, New York Times bestselling author and a world-class creator of advertising. She’s so good that her advertising work has been on exhibit at the Smithsonian Museum of American History. If that’s not proof of someone’s success, I don’t know what is.
If that wasn’t enough, Sally has been awarded the #1 Global Brand Guru in 2016 and 2019 and was inducted into the Word of Mouth Marketing Hall of Fame. After helping over a million people discover their personal brand, Sally is still blazing a trail for herself in the speaking industry and beyond.
If you don’t know who Sally is yet, let me jog your memory. Speakers and meeting planners worldwide are familiar with a premise she created that has become somewhat of a speaking legacy and it consists of just five words: Different is better than better. Sally often introduces this research-backed premise to her audiences with a vividly told case study that combines intriguing insights, witty humor, and booze.
You’ll hear this story on this episode of Standing Ovation where Sally graces the stage and shares how her Jägermeister story has aged like fine wine.
Find out about:
- Sally’s Jägermeister story and why being different is better than better
- The hilarious origin story of Sally’s Jägermeister story
- Why you have to identify your advantages as a speaker and focus your presentation around it
- Why it’s futile to try to be ‘the speaker for all audiences’
- What separates a great keynote speaker from a world-class keynote speaker
- How to use the proximity effect to create a bonding experience with the audience
- The importance of avoiding events that aren’t the right fit for you or your personal brand
Quotes from the episode:
When we say something that’s slightly shocking and provocative, but it’s also about to lead into a highly strategic story with a clear deliverable – It bonds you to the audience.
The higher your fee goes, the more the client is basically buying an insurance policy.
Just as you need to be a right fit for an audience, an audience needs to be a right fit for you.