Unless you are just an extraordinary motivator on stage, at some point all speakers must provide EVIDENCE that the recommendations they are making to the audience actually work.
Legendary speaker Zig Ziglar used to say that the similar situation is the best way to make a sale. Show me somebody in my scenario who has benefitted from this solution, and I’m more likely to buy it, right?
Keynote speaker, author, entrepreneur, marketing consultant, and podcast host Mitch Joel includes a lot of evidence in his presentations, including a closing story about a man who was so successful in following Mitch’s advice, he changed his entire business model. You’ll hear all about this win in this episode of Standing Ovation!
Find out about:
- Hear Mitch’s signature story about how a rare guitar shop went viral on YouTube
- How Mitch came across the star of his signature story
- How Mitch integrates this story into his keynotes
- Why it’s important to tell stories that the audience can see themselves in
- How Mitch uses visualization to remind him about his stories
- Why speakers need to build their personal brand as a speaker
- How Mitch uses other forms of his content as trial runs for his stories
- The importance of preparing for your keynotes
- How Mitch injects humor in his stories to let him know if the audience is really with him
- Mitch shares his number one criticism for other speakers
Quotes from the episode:
“I collect stories…and integrate them into my master keynote.”
“I like stories that are quirky, weird, and different, but also have the same message that a massive IT association event needs to hear.”
“You need moments in your presentation to let you know the audience is really with you.”
Connect with Mitch Joel
2 Key Questions
What’s the best piece of advice you’ve ever been given about the speaking business?
“When you are offered a speaking event, before you accept it, go and check the flights first. That’s the best piece of advice I’ve been given… It’s given me hours and days back.”
Who is your dream guest for Standing Ovation?
“Gregor Jeffrey has a keynote about how different types of people communicate, how messages are received and how to influence that. It sounds very ‘101 communications’ but I’ve never seen content like this. It’s changed how I speak to almost everybody, it changed me as a leader, and I feel like he’s one of those people who should be way bigger and more famous than he is.“