Show Notes
What is your actual job as a speaker and as a brand? To educate? To inform? To entertain? To make the audience feel good? Or, is it to make the audience feel good about themselves?
Hall of Fame Keynote Speaker, author, and acclaimed branding expert Bruce Turkel would probably say the latter, and he tells a story on stage to back it up. Like all good stories, this one raises the stakes, because it involves Bruce’s wife!
Bruce Turkel is a master at telling stories and observing the truisms of life and business and tying them back to his audience. You’ll hear this signature story and gain lots of great insights into the life of a Keynote Speaker on this episode of Standing Ovation.
Find out about:
- Bruce shares his signature story that teaches a valuable lesson for brands and speakers alike
- How Bruce develops the on-stage structure of his stories
- How to put the audience at ease
- Bruce shares his opinion on stories in books vs stories on stage
- How Bruce uses sequences of his stories for his presentations
- Why it’s important to find a way to keep track of the stories you share with different audiences
- How Bruce started ‘The Marketing Minute’ on Instagram
- Bruce shares how he stores ideas and moments of inspiration for great stories
Quotes from the episode:
“It’s not a matter of right or wrong, it’s what’s right for YOU, your client, and the audience.”
“My superpower is seeing things differently. I see patterns and solutions and that’s why clients pay me.”
“When you’re graced with an idea and the muse hits…capture it!”
Connect with Bruce Turkel
2 Key Questions
What’s the best piece of advice you’ve ever been given about the speaking business?
“The best piece of advice I have been given is very simple… after I spoke somewhere, my mother was in the audience and she said to me, ‘you tell all of these funny stories but then when people start laughing you go on to the next thing. You give them so much information that you don’t ever stop to let them thank you…. let them applaud. Let the audience respond and slow down!”
Who is your dream guest for Standing Ovation?
“The greatest speaker I have ever seen is Bill Clinton. I was at an event, there were 2,000 people there and I had done the design work for the ‘Summit of the Americas’ and he was speaking and I know the tricks… and I swear to you, it felt like he was speaking to me.”
