As speakers, we spend a lot of time and energy trying to get known and stay known. Websites, demo videos, outreach to meeting planners, search engine optimization, email newsletters, writing books – It’s a lot. And, maybe none of it matters very much?
Keynote speaker, author, and marketing consultant, Mark Schaefer, calls today’s relationship between companies and customers the ‘Third Rebellion’, and it changes everything about how organizations – even speakers – find and gain more customers. You’ll hear about the Third Rebellion and a terrific example of how it works day-to-day on this episode of Standing Ovation.
Find out about:
- Hear Mark’s Third Rebellion story
- Why great marketing is actually about telling great stories
- The power of having a powerful story to share with your audience
- The challenges that come with telling a story that didn’t actually happen to you
- How Mark takes stories from his book and converts them into a keynote
- How Mark injects laugh lines into his speeches
- Why you need to be willing to learn from others as a professional speaker
- How being more ‘theatrical’ on stage has helped Mark become a better teacher
Quotes from the episode:
“Today, the customer is the marketer”
“The key to a great speech and a memorable speech is when you can give insights, not just information”
“I know when people are gonna laugh. I know when I need to pause. I practice the heck out of it and I’ll do that by myself until I’m absolutely sick of myself”
Connect with Mark Schaefer
2 Key Questions
What’s the best piece of advice you’ve ever been given about the speaking business?
“It’s not about how smart you are. It’s not about statistics or sound bites. This is about serving the audience. To connect with the audience, there’s got to be some sort of entertainment value. If you think about the content that we like to share in our lives, chances are, there’s some entertainment value to it. It’s something we never saw before. It’s something that made us go wow, or something that made us laugh.”
“Those are the stories that we love. Those are the stories that we share. And so, giving a speech isn’t about regurgitating facts and figures and data. It’s not about information. It’s about insights presented in a way that’s entertaining and memorable.”
Who is your dream guest for Standing Ovation?
“I have learned a lot from Andy Crestodine. He has moved along so far as a speaker, and is always one of the highest rated speakers at any event that he goes to and he is incredibly insightful and intelligent and delivers those insights in an entertaining and memorable way.”