Play the game you can actually win.
The big guys have more money. They have more awareness. They have more technology. But small businesses can still win and grow if they stop trying to copy the big guys, and instead double-down on an intimate approach to customer experiences.
In this timely and vital presentation, Jay demonstrates the four ways small businesses can clearly differentiate from large competitors, and how those distinctions can be used to attract more customers than ever.
Jay will change the way you think about customer experience, customer service, personalization, and marketing.
Audiences Will:
- How customers choose between large and small business alternatives
- Pandemic-driven customer expectation trends and implications for small business success
- Why “every business must now function like a startup” and why that’s good news for small businesses
- How to become more of what you are instead of chasing what you’ll never be
- How to become irreplaceable to your customers
- How you can turn the tables on the colossuses by embracing your points of differentiation
- Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
- Available as webinar or virtual summit
These companies love working with Jay