Books by Jay
Jay Baer is the New York Times best-selling author of six books that help you get more customers or keep those you’ve already earned.
Jay’s new book is Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. Published by Penguin Portfolio, Talk Triggers is the complete blueprint for growing a business by giving customers a memorable story to tell.
Also the first business book with alpacas on the cover!
Hug Your Haters
Hug Your Haters: How to Embrace Complaints and Keep Your Customers. is the first book on customer service disruption, and is one of the best-selling customer service books, globally.
Named one of 2016’s top 3 business books by Strategy : Business Magazine.
Jay’s book Youtility: Why Smart Marketing is About Help not Hype is a New York Times and Amazon best seller. Published by Penguin Portfolio, Youtility helped redefine content marketing and digital marketing for modern business. The Youtility keynote presentation is a powerful mix of inspiration and practical, real-world examples.
Youtility for Real Estate
Co-written with digital marketing expert Erica Campbell Byrum from Homes.com and ForRent.com, Youtility for Real Estate: Why Smart Real Estate Professionals are Helping not Selling takes the core premise of Youtility – making your marketing so useful, people would pay for it – and shows how it works for the real estate business.
Youtility for Accountants
Co-written with best-selling author Darren Root, Youtility for Accountants: Why Smart Accountants are Helping not Selling takes the core premise of Youtility – making your marketing so useful, people would pay for it – and gives it an accountants-only twist.
What is social media’s impact on business, and how must companies change to survive and thrive in this fast-paced, hyper-competitive world? This is the topic of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social from Jay Baer and Amber Naslund.