Youtility: Why Smart Marketing Is About Help Not Hype
If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”
In Jay Baer’s presentation Youtility: Why Smart Marketing Is About Help Not Hype he delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business, and is based on a New York Times best-selling business book.
See the full-length version of the Youtility keynote here: (Jay will customize the talk for your audience)
Is your marketing so useful that people would pay for it? That’s what it takes to become a Youtility….and you can get there.