Smart marketing is about help, not hype. If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”
Youtility is one of Jay Baer’s most popular and powerful programs, and he has delivered it worldwide to B2B, B2C, small business, large businesses, technology-centric and technology-phobic audiences. It’s a smash hit because it’s relevant, resonant, practical, funny and true.
In Youtility: Why Smart Marketing Is About Help Not Hype Jay delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.