How to Embrace Complaints and Keep Your Customers
Haters aren’t your problem … ignoring them is.
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.
— Stefanie Sersland (@ssersland)
80% of companies say they deliver exceptional customer service. 8% of their customers agree. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.
The Hug Your Haters book was named one of 2016’s top 3 business books by Strategy : Business Magazine.
Why Smart Marketing is About Help not Hype
If you’re wondering how to make your company seem more exciting, you’re asking the wrong question.
You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies.
To win attention today, you must ask a different question… “How can I help?”
Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.
Align Your Sales and Marketing to Achieve Hyper-Growth and Happy Teams
Aligned sales and marketing teams achieve 19% faster revenue growth and 15% more profitability. But how do you actually do it? This fast-paced presentation filled with current examples will have you rethinking the roles of marketing and sales.
You’ll learn practical ways to better integrate sales and marketing to drive growth and improve customer satisfaction. This session will also cover digital and social selling, and how it adds value to the customer buying journey.